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Jay At Play Introduces Raft of All-New Products

Toy company Jay At Play announces a wealth of new products, including Happy Nappers, Lullabrites, and Mushabelly.

The innovation category leader in dolls, plush, youth electronics, collectibles, craft, and activities, Jay At Play consistently creates trend-setting toy products that both sell-through and have incredible longevity. Recently announcing a total of nine new lines, Jay At Play is proud to introduce a wealth of all-new products, including Lullabrites and Happy Nappers.

“At Jay At Play, we pride ourselves on creating toys that engage and enlighten children, and which are now enjoyed in more than 75 countries around the world,” says a Jay At Play spokesperson, speaking from the company’s U.S. headquarters in Florida.

Part of a raft of all-new products for Jay At Play, new lines include Happy Nappers and Walmart-exclusive Lullabrites. Just two of a total of nine new lines for the toy company, Jay At Play has also recently introduced Stuffaloons, Flipazoo, Boxy GirlsTwinkle Play Tents, and Mushabelly – the super fun, grumbly, collectible character beanbags that you mush. Newly announced and yet to launch, meanwhile, are Jay At Play’s Popzeez and Super Cute Little Babies Dolls.

Jay At Play’s brands, products, advertising, and marketing philosophy alike are, they say, each centered around consumer engagement. “Our brands, products, advertising, and marketing philosophy are each centered around consumer engagement, designed to drive sales at every touchpoint,” explains Jay At Play’s spokesperson.

The same Jay At Play representative also goes on to explain that the toy company utilizes direct response television advertising and a direct-to-consumer online strategy that allows it to analyze and invest in the best vehicles to support its partners at every level. “Our multichannel pricing strategies ensure that our vendor partners maximize profitability,” they point out, “across all sales platforms, both online and at retail outlets.”

Year after year, Jay At Play creates brand new, buzz-worthy products, each with line extension success, and, the company says, benefiting from outstanding brand equity. Earlier this year, Jay At Play showcased a number of its latest innovations—including Stuffaloons, Popzeez, Lullabrites, and more—at the 2020 New York Toy Fair, held from February 22 until February 25, 2020.

With its latest raft of new products, Jay At Play hopes to further cement relationships with its licensing, distribution, and manufacturing partners. “These partnerships are the absolute best in class,” suggests Jay At Play’s spokesperson, “and together, we work hand in hand to provide quality that is unparalleled elsewhere in the toy space.”

In-store, online, and on television, Jay At Play’s aim, it says, is to produce, promote, and sell dolls, plush toys, youth electronics, collectibles, and more that represent the very pinnacle of current and future toy industry standards.

“At Jay At Play, our team is anchored by toy industry icons with decades of breakthrough product development experience and demonstrable marketing success on a global scale,” says a Jay At Play representative. “As such,” they add, wrapping up, “Jay At Play is perfectly positioned for decades of continued innovation, creation, and success in the famously competitive global toy industry.”

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